Guided by FAITH, FAMILY, AND A PASSION FOR SERVING OTHERS, the 4R Foundation was established to advance the ministry and donation efforts of the 4R Restaurant Group. In 2004, John Rivers harnessed his passion for cooking to serve the community in the greatest way possible. His will to serve others led him to host a cookout fundraiser in support of a young girl who was battling cancer. Recognizing the impact his cooking could have on those around him, he embarked on what came to be known as the “barbecue ministry.” John, along with friends, family, and a growing team of volunteers, cooked for anyone that needed help – schools, churches, charities, civic organizations, and people in distress.
Over the years, the "barbecue ministry’s" popularity grew until John could no longer handle the operation from his garage. Pledging to preserve the values of the ministry, he opened his first restaurant, 4 Rivers Smokehouse, in 2009. From those modest beginnings, 4 Rivers has expanded to twelve locations throughout Florida. Throughout the years, 4 Rivers and its employees have maintained a focus on community support. As of 2016, 4 Rivers has contributed over $2,000,000 in charitable donations to organizations and individuals in need. In 2015, the 4R Restaurant Group established the nonprofit 4R Foundation to ensure the continuation and enhancement of its charitable efforts.
Director & Chairman
Retiring as president of a $1.5 billion dollar company, John Rivers left a career of twenty years in Healthcare to follow a lifelong dream of owning a restaurant. In 2009 Rivers opened his first concept, 4 Rivers Smokehouse, which quickly became one of the fastest growing restaurants in the southeast. With thirteen locations in Florida and one soon to open in Atlanta, the success and popularity of his 4 Rivers Smokehouse and his second concept, the Southern-inspired COOP, have garnered national recognition. Nation's Restaurant News, the industry's leading trade publication, recognized 4 Rivers as one of their top five breakout brands of 2014.
Restaurant Business Magazine named Rivers
as one of the Power 20 Leaders in the restaurant industry, Orlando Magazine included him among Orlando's "50 Most Powerful, 15 to Watch" and in 2013, Rivers was named a finalist for the Ernst & Young Entrepreneur of the Year Award.
Rivers has twice been honored to cook at the prestigious James Beard House in New York City and has enjoyed participating at the Food Network South Beach Wine & Food Festival and the Atlanta Food & Wine Festival for the last 6 consecutive years. He has appeared on numerous television shows and has been featured in national publications including Food & Wine, Bon Appetit, Zagat.com, USA Today, Cigar Aficionado, Business Insider, Cooking Light Magazine,
and Paula Deen Magazine. Rivers also authored his first book, "The Southern Cowboy Cookbook," that has enjoyed success at Barnes & Noble, Costco and Amazon.com.
A graduate of Florida State University College of Business, where he serves on the Board of Governors, Rivers chairs the 4R Foundation and serves on the boards of numerous school and community charity organizations. He is the co-founder of two annual charity festivals: "Cows 'n Cabs" in Winter Park, FL and "Pink and Swine" in Tallahassee, FL. Rivers lives in Winter Park with his wife Monica and two children, Jared and Cameron.
Mrs. Rivers currently serves as the Visual Director for the 4R Restaurant Group. She leads the store designs and maintains consistency in the overall look and feel of all 4R concepts. Mrs. Rivers attended Wade College of merchandising and design in Dallas, Texas and serves on the boards of numerous school and community charity organizations. Mrs. Rivers lives in Winter Park, Florida with her husband John and two children, Jared and Cameron.
Paige E. Greninger
For the past 25 years, Paige Greninger has partnered with leaders within major public companies and innovative not-for-profit organizations to build strategic partnerships that meaningfully build organizations and change the community. Creating win-win partnerships, caring for people, and making an impact on businesses and the success and culture of organizations has been her focus and goal.
Paige has worked in marketing, sales and strategic business development in both national and global organizations includinga regional accounting firm, Emerson - a global manufacturing company managing key
national accounts including Target, Wal-Mart and Lowes, and at The Walt Disney Company in sales, brand strategy and communications. She has proven results in building businesses with its leaders and cultivating key customer relationships that have greatly impacted the bottom line. Additionally, she has over a decade of development experience and fundraising mostly targeting capital projects and capital markets on staff or as a consultant with public and private institutions and including Rollins College, as well as, non-for-profit organizations including a global faith-based initiative.
Paige holds a BS in Public Relations from the University of Florida and an MBA from the Crummer Graduate School of Business at Rollins College. Although born in Savannah, Georgia, she grew Midwestern roots in St. Louis, Missouri before coming to UF for college and has never left Florida where she lives with her husband and two children.
Paige believes that the 4R-Foundation is poised to build a sustainable not-for-profit with great potential to transform lives by focusing on the root of change through education and access to healthy foods.
Thad Seymour, Jr., Ph.D.
Sr. Consultant & Board Member
Thad is a respected speaker and advisor on innovation, entrepreneurship and strategy. Among other projects, he currently serves as Senior Advisor to the Provost for Strategic Planning for the University of Central Florida, leading the development of a 20-year plan for the second largest university in the nation.
Thad retired in 2015 from Tavistock Development Company where he served as senior vice president. Thad led planning, marketing and business development for Lake Nona, including its Medical City. His role encompassed institutional recruitment and new business ventures, driving innovation, and cultivating collaboration among the Lake Nona partners.
While at Tavistock, Thad founded and served as president of the Lake Nona Institute, which works with the community and a group of global partners to innovate and model best practices in health and wellness,
sustainability and education.
The Institute created and hosts the widely acclaimed Lake Nona Impact Forum which has featured some of the top leaders and innovators in health, healthcare, and technology. The Institute was featured in a Harvard Business School Case Study, "Designing a Culture of Collaboration at Lake Nona Medical City" (2012).
Prior to joining Tavistock and Lake Nona in 2008, Thad led mergers and acquisitions for Priority Healthcare Corporation, culminating in the company's $1.3 billion sale to Express Scripts in 2005, after which he served as a senior executive with ESI's CuraScript Specialty Pharmacy business. He also has extensive experience in healthcare informatics, including co-founding a venture-backed electronic medical records company. Thad has served on the boards of multiple healthcare technology businesses.
Passionate about expanding the life sciences industry in Florida, Thad served as a board member of BioFlorida and was the 2015 recipient of the BioFlorida Leadership Award. He co-chaired bioOrlando, and is immediate past share of the Florida Research Consortium. Within the Orlando community Thad serves on the board of VisitOrlando, is a member of the president's advisory council of Valencia College, and is immediate past share of Shepherd's Hope, which provides medical care to over 20,000 uninsured patients annually in five click throughout Central Florida.
Thad holds a BA from Dartmouth College, an MA and Ph.D from the University of Wisconsin, and an MBA from the Kellogg School of Management at Northwestern University. Thad and his wife, Katie, have three children.
Director & Treasurer
Ms. Perfido currently serves as the 4R Restaurant Group’s Chief Financial Officer and Director of Investor Relations. Ms. Perfido’s experience as the founder and President of Compass Advisory Services, LLC, a firm that guides companies as they navigate through the decision making process of whether to merge, acquire, or sell as well as advising on the transaction almost exclusively in the Restaurant Industry is a valuable asset to the company, its investors and its stakeholders. Ms. Perfido brings 30 years of specific transactional accounting, and finance expertise in both the real estate and the restaurant industry.
Prior to starting Compass, Ms. Perfido was the founding member and Managing Director of CNL Advisory Services, LLC. Under her direction the firm closed over $900 million of restaurant advisory engagements and dozens of transactions.
Ms. Perfido originally joined CNL in 1991 and prior to founding CNL Advisory Services, served as Vice President of Portfolio Management and Chief Accountant for the CNL Income & Growth Funds, six different private partnerships managing over $120 million in restaurant-related business and real estate assets.
Prior to CNL, Ms. Perfido spent more than 10 years in senior management positions as Vice President of Finance and Controller with several diversified companies involved in real estate development, management, financing and syndication, marketing and leasing activities. Ms. Perfido also previously worked with Laventhol & Horwath, an International Certified Public Accounting Firm.
Ms. Perfido is a Certified Public Accountant, a Certified Valuation Analyst (inactive), and holds her Real Estate Sales Associate
License. She is a member in good standing of the American Institute of Certified Public Accountants and the National Association of Valuation Analysts. Ms. Perfido has also passed the Series 7 (General Securities Representative), Series 63 (Uniform Securities Agent State Law) and Series 27 (Financial and Operating Principals) licensing exams.
Ms. Perfido holds a Bachelor of Science degree in Accountancy and a Master’s of Science Degree in Finance from Bentley College in Waltham, Massachusetts. Ms. Perfido has held positions on the Board of Advisors to the Rollins College Hamilton Holt School Board, and the Board of the Orlando Chapter of the Association for Corporate Growth. In addition, Ms. Perfido provides leadership to numerous other non-profit organizations.