John Rivers  Director & Chairman

John Rivers
Director & Chairman

Retiring as president of a $1.5 billion dollar company, John Rivers left a career of twenty years in Healthcare to follow a lifelong dream of owning a restaurant. In 2009 Rivers opened his first concert, 4 Rivers Smokehouse, which quickly became one of the fastest growing restaurants in the southeast. With thirteen locations in Florida and one soon to open in Atlanta, the success and popularity of his 4 Rivers Smokehouse and his second concept, the Southern-inspired COOP, have garnered national recognition. Nation's Restaurant News, the industry's leading trade publication, recognized 4 Rivers as one of their top five breakout brands of 2014. 

Restaurant Business Magazine named Rivers


as one of the Power 20 Leaders in the restaurant industry, Orlando Magazine included him among Orlando's "50 Most Powerful, 15 to Watch" and in 2013, Rivers was named a finalist for the Ernst & Young Entrepreneur of the Year Award.

Rivers has twice been honored to cook at the prestigious James Beard House in New York City and has enjoyed participating at the Food Network South Beach Wine & Food Festival and the Atlanta Food & Wine Festival for the last 6 consecutive years. He has appeared on numerous television shows and has been featured in national publications including Food & Wine, Bon Appetit,, USA Today, Cigar Aficionado, Business Insider, Cooking Light Magazine,

and Paula Deen Magazine. Rivers also authored his first book, "The Southern Cowboy Cookbook," that has enjoyed success at Barnes & Noble, Costco and

A graduate of Florida State University College of Business, where he serves on the Board of Governors, Rivers chairs the 4R Foundation and serves on the boards of numerous school and community charity organizations. He is the co-founder of two annual charity festivals: "Cows 'n Cabs" in Winter Park, FL and "Pink and Swine" in Tallahassee, FL. Rivers lives in Winter Park with his wife Monica and two children, Jared and Cameron.


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Monica Rivers


Mrs. Rivers currently serves as the Visual Director for the 4R Restaurant Group. She leads the store designs and maintains consistency in the overall look and feel of all 4R concepts. Mrs. Rivers attended Wade College of merchandising and design in Dallas, Texas and serves on the boards of numerous school and community charity organizations. Mrs. Rivers lives in Winter Park, Florida with her husband John and two children, Jared and Cameron.




Executive Director

For the past 25 years, Paige Greninger has partnered with leaders within major public companies and innovative not-for-profit organizations to build strategic partnerships that meaningfully build organizations and change the community.  Creating win-win partnerships, caring for people, and making an impact on businesses and the success and culture of organizations has been her focus and goal.

Paige has worked in marketing, sales and strategic business development in both national and global organizations. These include a regional accounting firm, Emerson - a global manufacturing company managing

key national accounts including Target, WalMart and Lowes, and at The Walt Disney Company in sales, brand strategy and communications.  She has proven results in building businesses with its leaders and cultivating key customer relationships that have greatly impacted the bottom line.   Additionally, she has over a decade of development experience and fundraising mostly targeting capital projects and capital markets both on staff or as a consultant with public and private institutions and organizations including Rollins College, as well as, and a global faith-based initiative.

Paige holds a BS in Public Relations from the


University of Florida and an MBA with a focus on marketing and strategic management from Rollins College. Although born in the Southeast in Savannah, Georgia, she grew Midwestern roots in St. Louis, Missouri before coming to UF for college and has never left Florida where she lives with her husband and two children.  Paige believes that the 4R-Foundation is poised to build a sustainable not-for-profit with great potential to transform lives by focusing on the root of change through education and access to healthy foods.



Jo-Ann Perfido
Director & Treasurer

Ms. Perfido currently serves as the 4R Restaurant Group’s Chief Financial Officer and Director of Investor Relations. Ms. Perfido’s experience as the founder and President of Compass Advisory Services, LLC, a firm that guides companies as they navigate through the decision making process of whether to merge, acquire, or sell as well as advising on the transaction almost exclusively in the Restaurant Industry is a valuable asset to the company, its investors and its stakeholders. Ms. Perfido brings 30 years of specific transactional accounting, and finance expertise in both the real estate and the restaurant industry.

Prior to starting Compass, Ms. Perfido was the founding member and Managing Director of CNL Advisory Services, LLC. Under her direction the firm closed over $900 million of restaurant advisory engagements and dozens of transactions. 


Ms. Perfido originally joined CNL in 1991 and prior to founding CNL Advisory Services, served as Vice President of Portfolio Management and Chief Accountant for the CNL Income & Growth Funds, six different private partnerships managing over $120 million in restaurant-related business and real estate assets. 

Prior to CNL, Ms. Perfido spent more than 10 years in senior management positions as Vice President of Finance and Controller with several diversified companies involved in real estate development, management, financing and syndication, marketing and leasing activities.  Ms. Perfido also previously worked with Laventhol & Horwath, an International Certified Public Accounting Firm.

Ms. Perfido is a Certified Public Accountant, a Certified Valuation Analyst (inactive), and holds her Real Estate Sales Associate

 License. She is a member in good standing of the American Institute of Certified Public Accountants and the National Association of Valuation Analysts. Ms. Perfido has also passed the Series 7 (General Securities Representative), Series 63 (Uniform Securities Agent State Law) and Series 27 (Financial and Operating Principals) licensing exams.

Ms. Perfido holds a Bachelor of Science degree in Accountancy and a Master’s of Science Degree in Finance from Bentley College in Waltham, Massachusetts. Ms. Perfido has held positions on the Board of Advisors to the Rollins College Hamilton Holt School Board, and the Board of the Orlando Chapter of the Association for Corporate Growth. In addition, Ms. Perfido provides leadership to numerous other non-profit organizations.





Tina Leger

Project Manager


Zack Mills

Project Coordinator